How to Use Marketing Automation Tools Effectively
Marketing - Written by Admin
Today's marketing automation tools are designed to streamline promotional processes, boost output, and drive growth From email automation tools to social media schedulers, autonomous content creators, and beyond, these dynamic Al-powered tools - like ChatGPT - will prove invaluable to the ongoing success of your marketing strategy. By the end of 2023, the global marketing automation technology market value is set to exceed $2511 billion. And, for good reason. Studies show that 80% of top brands and marketers confirm that marketing automation is one of the main contributors to their success. Intrigued? Here's we're going to look at the perks of using automation tools while exploring how to use them to your advantage.
Why Use Marketing Automation Tools?
Did you know? Businesses that use marketing automation are 20% more productive. In addition to boosting output, these powerful tools can do wonders in terms of targeting and segmentation: two things that are integral to digital marketing strategies today. Automation tools can help you streamline different types of activities and string them together in specific orders to improve workflow and organization. Here's an overview of the key benefits that even the simplest and most inexpensive automation tools can offer.
Save Time and Lower Costs
Social media alone can cost hours on a weekly basis, but when you use a scheduler you can not only post more often, you can also monitor the success of these posts via scheduling tools. Then you can use tools to improve response times and follow up activities, segment lists, and identify warm traffic. Most of them now also offer a smooth integration with CRM platforms.
Monitor and Target Audiences
While there are many free and useful options for tracking general analytics - for example Google Analytics and Facebook Analytics - most of them only give you a basic level of knowledge of what's going on. When you use the metrics that come with automation tools, they will help you gain better insights on the types of key performance indicators (KPIs) that are specifically related to your marketing campaigns. The best part is that they are tracked contextually and in real time. and are stored all in one place.
Brand Consistency
Building a recognizable and trusted brand takes time and work, and the more people you can reach ina streamlined and consistent way, the more chance you will have of capturing leads and converting. Not only that, but the more recognizable your brand is over the longer term, the more your customers will come to recognize and trust you, simply because they know that they can expect the extraordinary when they see something from you in their inbox or go through their Facebook feed By offering templates and design options, automation tools can help promote consistency and thus build loyalty and visibility through multiple channels. Not only that, but when your customers hear from you on a consistent basis, they're much more likely to get comfortable and make purchases.
