Today's marketing automation tools are designed to streamline promotional processes, boost output, and drive growth From email automation tools to social media schedulers, autonomous content creators, and beyond, these dynamic Al-powered tools - like ChatGPT - will prove invaluable to the ongoing success of your marketing strategy. By the end of 2023, the global marketing automation technology market value is set to exceed $2511 billion. And, for good reason. Studies show that 80% of top brands and marketers confirm that marketing automation is one of the main contributors to their success. Intrigued? Here's we're going to look at the perks of using automation tools while exploring how to use them to your advantage.
Did you know? Businesses that use marketing automation are 20% more productive. In addition to boosting output, these powerful tools can do wonders in terms of targeting and segmentation: two things that are integral to digital marketing strategies today. Automation tools can help you streamline different types of activities and string them together in specific orders to improve workflow and organization. Here's an overview of the key benefits that even the simplest and most inexpensive automation tools can offer.